Digitally-oriented creative with robust conceptual skills and deep dedication to user-centered design. Over a decade of experience in advertising, art direction, and product design. Lead the creation of intuitive solutions for complex product decisions that balance business and user needs.
Methods: Lean UX, Agile, Scrum, User-Centered Design
Specialty: Art Direction, Product Design, Concepting, Advertising
Deliverables: Mockups, Wireframes, Redline Specs, Style Guides, User Journey Maps, Site Flows, Prototypes, Atomic Design System
Please contact for full case study and other AI focused projects.
Propel Health
Lead creative strategy for rare disease advertising, including gene therapy launches within FDA constraints. Pioneer AI and machine learning integration into design workflows.
Publishers Clearing House
Lead PCH digital brand redesign using user-centered design, achieving 45% decrease in average user age. Crafted product features and user experiences that reinvented the PCH brand.
JUICE Pharma Worldwide
Launched digital brand campaigns and concepts for rare disease; developed product design systems and guidelines.
Softek Export (ISOtrain)
Redesigned UX for ISOtrain enterprise application; created wireframes, prototypes, and component kits.
Patients & Purpose (Omnicom)
Worked on Pfizer and AstraZeneca brands; key role in award-winning LivingWith app for Pfizer.
Piaggio Group Americas
Lead designer for Vespa, Aprilia, Moto Guzzi; developed creative strategies and campaign visuals.
State University of New York Fashion Institute of Technology
Bachelors of Fine Arts
Advertising & Digital Design Major (1st Place Senior Thesis)
Creative Technology Minor