Art direction and product design, accelerated by AI.
I'm a digital art director and product designer with 10+ years across advertising, healthcare, and tech. I've been exploring AI since my award-winning 2014 thesis built around IBM Watson, and today I build it into every stage of the creative process.
NOW RUNNINGuptime 10+ yrs
davidson@studio:~$ top
concept.aiRUNNING
AI mockups for major brands
Rapid AI-powered concepts that help innovative clients see ideas before they're built.
playbook.mdWRITING
Leading the AI playbook
Documentation that shows creative teams how to use AI, from first prompt to final production.
workflow.shOPTIMIZING
Streamlined workflows
AI that removes busywork from brief to final asset, so teams spend more time on ideas.
audience.appBUILDING
New ways to connect
New tools and interactive experiences that bring brands closer to their audiences.
init.watsonSINCE 2014
Where it started
My 1st-place 2014 thesis put IBM Watson's AI and big data to work, years before ChatGPT.
Lead creative strategy for rare disease advertising, including gene therapy launches within FDA constraints. Pioneer AI and machine learning integration into design workflows.
Associate Director of ProductNov 2021 - Dec 2023
Publishers Clearing House
Led PCH digital brand redesign using user-centered design, achieving 45% decrease in average user age. Crafted product features and user experiences that reinvented the PCH brand.
Group Art Supervisor / Product DesignerNov 2020 - Nov 2021
JUICE Pharma Worldwide
Launched digital brand campaigns and concepts for rare disease; developed product design systems and guidelines.
Product / UX Design LeadNov 2018 - Feb 2020
Softek Export (ISOtrain)
Redesigned UX for ISOtrain enterprise application; created wireframes, prototypes, and component kits.
Senior Digital Art Director / Product DesignerOct 2016 - Aug 2018
Patients & Purpose (Omnicom)
Worked on Pfizer and AstraZeneca brands; key role in award-winning LivingWith app for Pfizer.
Senior DesignerOct 2014 - Sep 2016
Piaggio Group Americas
Lead designer for Vespa, Aprilia, Moto Guzzi; developed creative strategies and campaign visuals.
A design major and a technology minor, earned side by side.
1st Place · Senior Thesis · 2014
Top project across the entire department, voted by tech leaders and advertising professionals.
Watson Big DataTHESIS FILM · 2015
An advertising campaign for IBM's big data initiative, introducing a concept app that put Watson's AI and big data in people's hands. Created in 2015, years before ChatGPT made language models part of everyday life.